OpenAI Paper Reveals Enterprise AI Engagement Stalls Post-Adoption
TL;DR. A new working paper by OpenAI, Columbia, and Wharton, analyzing ChatGPT Enterprise telemetry, indicates per-user engagement plateaus after initial adoption across company sizes. - OpenAI's study, based on data through March 2026, details enterprise usage patterns for its AI tools. - Larger companies show lower AI usage per employee, attributed to scaling effects and dilution. - The key finding highlights that once adopted, user engagement per weekly active user does not significantly differ between small and large firms. - This 'null result' suggests a consistent level of individual engagement regardless of company size after initial integration.
- OpenAI's paper, based on ChatGPT Enterprise telemetry, shows usage scaling effects in large companies.
- A statistically insignificant coefficient reveals individual AI user engagement remains flat across company sizes.
- The finding suggests that per-user engagement among active users is consistent regardless of company scale.
Sources
- The null result in OpenAI's enterprise AI paper — theworkingmodel.co