Nikon lowers lithography prices against ASML's chip market grip

TL;DR. Nikon announced a strategy to offer its argon fluoride lithography tools at lower prices to regain market share from ASML. - New CEO Yasuhiro Ohmura stated in-house manufacturing capabilities reduce costs, appealing to American chipmakers. - Nikon aims to compete in the deep ultraviolet segment, where ASML maintains over 80% market control. - This move comes as the AI boom increases demand for chip manufacturing tools, impacting supply chains.

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