AI server demand pushes European PC prices up 11%
TL;DR. European PC prices for notebooks and desktops climbed over 10% in early Q2 due to memory shortages as chipmakers prioritize AI server components. - Component manufacturers are reallocating DRAM and NAND production to higher-margin high-bandwidth memory chips required for AI servers. - The cost of memory has quadrupled in 12 months, fueling the price increases across the PC market. - PC makers are concentrating on premium devices to maximize profitability amidst the supply chain pressures.
- Average notebook prices rose 11.4% and desktop prices climbed 10.5% in Europe during Q2.
- Chipmakers are shifting DRAM and NAND production to high-bandwidth memory for AI servers.
- Memory costs have quadrupled in the past year, impacting PC component availability.
- PC manufacturers are focusing on premium devices to maintain profitability amid shortages.
Sources
- Memory crunch sends PC prices into double-digit climb — theregister.com