Google Pixel Tag Enters Item Tracking Market, Competing with Apple AirTag
TL;DR. Google introduces its first item tracker, the Pixel Tag, featuring Bluetooth and UWB for precision finding and a network of Android devices for broad location tracking. - Price: $29 for one, $99 for four - Key spec: Bluetooth 6, Ultra Wideband, IP67 water/dust resistance - Availability: November 2026 - Standout: Cross-platform unknown tracker alerts with Apple
- Google launches the Pixel Tag, its first-party item tracker, with a design and feature set similar to Apple's AirTag.
- The Pixel Tag utilizes Bluetooth 6 and Ultra Wideband for precise nearby tracking and taps into a network of over a billion Android devices for wider location finding.
- It features IP67 water and dust resistance, a replaceable battery, and cross-platform unknown tracker alerts in collaboration with Apple.
- Google prices the Pixel Tag competitively at $29 for one, matching the AirTag's price point, with a November 2026 release.
Sources
- Google Unveils $29 Pixel Tag to Take On Apple's AirTag — macrumors.com
- cnet.com — cnet.com