AI video market has bounced back from Sora's false start
TL;DR. AI production companies like Promise are setting up shop around Hollywood's historic studios, using real-time backgrounds and other AI tools to cut film costs. Netflix already uses AI in 300 of its 1,000 titles, and the startup Higgsfield now carries a $5.4 billion valuation. What was once a tech demo has grown into its own industry, complete with valuations, job titles, and fights over who gets a cut.
Sources
- AI video market has bounced back from Sora's false start — the-decoder.com