Disney Plus, ESPN integrate generative AI search beta
TL;DR. Disney Plus and ESPN apps are integrating generative AI-powered search and content discovery features in a new beta program. - Users can chat with AI to find shows, movies, and sports content based on preferences or specific criteria. - This AI feature aims to personalize content recommendations and improve user engagement on both streaming platforms. - The beta rollout positions Disney as an early adopter of conversational AI for media consumption.
- Disney Plus and ESPN introduce generative AI for content search and discovery.
- The new AI capabilities allow users to chat with the system to refine viewing options.
- The beta program aims to enhance personalization and user interaction within the apps.
- This move follows a trend of integrating conversational AI into streaming services.
Sources
- After Netflix, now Disney Plus wants you to chat with AI to figure out what to watch next — androidauthority.com